Ideia Circular joins the Circular Economy Club (CEC)

Today, the Circular Economy Club (CEC) welcomed its latest member organization, Ideia Circular, the educational initiative about circular economy, and Cradle to Cradle innovation from São Paulo, Brazil. Ideia Circular works to change the way sustainability is seen, from an inspirational perspective to create circular and effective systems. ideia-circular

The Founders of Idea Circular, Léa Gejer and Carla Tennenbaum, are leading the transition towards a circular economy in Brazil.

Léa is an architect and urbanist and MSc in Urban and Environmental Management, specialised in Cradle to Cradle in the built environment. She founded her own consulting company on design and sustainable architecture called Flock. Flock is also an official representative of EPEA GmbH  (Environmental Protection Encouragement Agency), the agency of Prof. Michael Braungart, co-creator of the Cradle to Cradle framework.

Carla creates and helps to create innovative products and systems from undervalued materials. Her work was recognised by the UNESCO Awards, the Latino-American Design Foundation, SEBRAE Top 100 Artesanato, Artemisia Negócios Sociais and the International Youth Foundation. She participates in the IDIN – International Development Innovators Network, at MIT.

CEC is proud to announce Idea Circular as a new member, which will bring knowledge and experience on how the CE framework is developing in Brazil.

Ideia Circular and CEC believe that solutions to current challenges require inter-disciplinary skills, multiple stakeholder involvement and partnerships. CEC’s Founder, Anna Tarí, welcomes the latest member of the club: “We are thrilled to count on Idea Circular as a pioneer member that is embedding the circular economy and the Cradle to Cradle thinking into Brazil and all Latinoamerica.”

Press contact: Daniella Castiel | PR Coordinator |

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